merissa li

PRODUCT MANAGER · HANDS-ON BUILDER

Product questions.
Shipped experiments.

Hi, I’m Merissa. I turn product questions into shipped experiments — connecting customer needs, data, and a willingness to get my hands dirty.

Currently building at Rosetta Stone / IXL Learning.

Explore my work Grab my resume
Merissa Li smiling outdoors
Hi, I’m Merissa!
curious by default.
hands-on by choice.
GOOD QUESTIONS. MEASURABLE PROGRESS.

A FEW THINGS I’VE HELPED MOVE FORWARD

Small details.
Meaningful impact.

Selected work / 01—03
01 / ROSETTA STONEGrowth & experimentation

A little less friction. A lot more possibility.

Building an experimentation capability from scratch, then putting it to work on the path from choosing a plan to checking out.

Experiment designAcquisitionAnalytics
+26%plan-selection-to-checkout conversion
Behind the outcome

My role

I partnered directly with engineers to define and build Rosetta Stone’s first in-house A/B testing framework. With that capability in place, I shipped changes to the purchase journey that improved conversion from plan selection to checkout by 26%.

The bigger picture

I also led landing pages, checkout, and account creation for the consumer subscription relaunch. Within two months, the product reached 14K paid subscribers and $190K in monthly recurring revenue, with a 42% trial-to-paid conversion rate.

02 / ROSETTA STONEAI-powered workflows

From a blank page to 300,000+ assets.

Making AI content generation work across a core learning feature, with written copy, images, and audio at scale.

Generative AIContent workflowsProduct delivery
300K+assets across the Flashcards feature
Behind the outcome

My role

I defined and directed AI-powered content generation for Rosetta Stone’s Flashcards feature, spanning more than 300,000 assets. The work brought together written copy, images, and audio in support of a core learning experience.

The bigger picture

I also worked hands-on with AI tools on more than 200 assets for 25 SEO landing pages. My remit spans both the acquisition experience and the product people use after signing up.

03 / CLEARCOFintech & onboarding

Less waiting. More getting started.

Bringing automated identity verification into onboarding so customers could get moving and teams could spend less time on manual review.

Customer researchOnboardingAutomation
−47%customer activation time
Behind the outcome

My role

As a Product Management Intern at Clearco, I led the research and integration of automated customer identity verification into the onboarding flow.

The bigger picture

The integration reduced customer activation time by 47% and manual internal review time by 32%. It connected a better customer experience with a more efficient internal process.

BUSINESS BRAIN. BUILDER’S INSTINCT.

Comfortable with
the big picture.
And the messy middle.

I studied Business and Computer Science at UBC, and I’ve kept a foot in both worlds ever since. My work has taken me from SQL analysis and front-end engineering to product discovery, growth experiments, and AI workflows.

Today, I own acquisition, subscription management, Flashcards, and internal support tooling at Rosetta Stone. I’m interested in bringing that mix of product thinking and hands-on building to new industries.

OFTEN IN MY TOOLKIT
SQLAmplitudeGA4FigmaCodexGeminiJira
THE PATH SO FAR
2023 — NOW

IXL Learning / Rosetta Stone

Product Manager

From an APM rotation to consumer growth. Along the way: a discoverability redesign at Education.com that increased MAU by 23%.

2022

Clearco

Product Management Intern

2021

Royal Bank of Canada

Software Engineering Intern

Part of a four-person team building an ML-driven cloud optimization solution that delivered $1.5M in annual savings.

2020

Trulioo

Business Analyst Intern

THE FOUNDATION

University of British Columbia · 2023
B.Com., Business & Computer Science

A LITTLE MORE HUMAN

Away from the tabs.

Usually lifting something heavy,
finding a new trail, or taking the scenic route.

Chasing a stronger total

832 lb powerlifting total

Taking the long way

Solo travel · Balkans, 2026

Noticing the little things

Photography & hiking

NEXT CHAPTER, GOOD CONVERSATIONS

Something in mind?
Let’s talk

I’m interested in product opportunities across industries.
I’d love to hear what you’re building.

merissajli@gmail.com